Comparison · Real estate

AI agencies for real estate: a verified comparison of providers in 2026

Nine providers examined on 14 September 2026: the company behind the website, what it sells to agencies, published prices, reviews and what needs checking. Plus the CNIL rules on tenant files and what the AI Act has changed since 2 August 2026.

Zakaria El Asri16 min

The first cut

Custom agency, real estate software or specialised tool: three ways to buy AI.

In brief

The short answer

To automate one specific process without changing software, choose an automation agency: Lumyniq, Neocell or Product'IA. For AI features built into the CRM, Hektor or Apimo (from €89 per month). For a single need, a specialised tool: HOQI for virtual staging (€19.99 excl. VAT per month), Leedflow for calls (from €89 excl. VAT per month), Joe AI or AirAgent for answering the phone. Before you sign, check the SIREN, the published real estate client cases and how tenant files are handled.

This comparison is published by Lumyniq, which appears on the list. Each third-party provider entry rests on verifiable sources: the Sirene register, the providers' own pages and review platforms. For the use cases in detail, see our guide to AI and real estate.

The market

AI in real estate in figures

Real estate is adopting AI faster than average. According to INSEE, 26% of companies with 10 or more employees in the real estate sector used at least one AI technology in 2025, up from 14% in 2024 and 7% in 2023. Across all sectors, the share was 18% in 2025.

Bar chart: share of companies using AI, real estate activities at 7% in 2023, 14% in 2024 and 26% in 2025, against 6%, 10% and 18% across all sectors
Source: INSEE, ICT surveys of businesses. Companies with 10 or more employees.

On the ground, a survey published by leboncoin in May 2026 found that 97% of the agents and independent agents surveyed use AI at least occasionally and 71% regularly, mostly to write listings and emails. The size of the professional sample is not given. ChatGPT is named by 87% of them.

Use cases

What AI automates, depending on your trade

A sales agency, a property manager and a developer do different repetitive tasks and face different regulatory constraints.

Three-column diagram: AI use cases in sales agencies, rental management and property development, with the main regulatory constraint for each
Use cases found among providers in the sector, by trade.
TradeTasks that can be automatedPoint to watch
SalesQualifying SeLoger and Leboncoin leads, booking appointments, writing listings, follow-ups after viewings, mandate trackingDisclose the chatbot or voice agent (AI Act, Article 50)
Rental managementSorting requests, rent reminders, lease renewals, extracting documents, reports to landlordsTenant file documents limited by decree, retention governed by the CNIL
DevelopmentQualifying buyers, tracking reservations, answering questions on the development, financing follow-upsImages generated or edited by AI must be presented as such
Lumyniq reading of the offers recorded on 14 September 2026.

Five common automations in an agency are covered in our article on AI automations for real estate agencies, and the CRM case in the smart CRM for real estate.

Method

How this comparison was built

  • Company: for third-party providers, legal form, founding date and head office read from the Sirene register and compared with the legal notice on the website.
  • Offer and prices: taken from the providers' own pages, without using prices quoted by third-party directories.
  • Reviews: searched on Trustpilot and Capterra, reported with the rating and number of reviews when they exist. A rating shown by the provider itself is flagged as such.
  • Evidence: named real estate clients or published case studies. Unsourced performance figures are reported as claims.

All screenshots were taken on the providers' websites on 14 September 2026.

Overview

Comparison of AI providers for real estate

ProviderFamilyBest forPublished priceHead office
LumyniqCustom agencyAgencies and networks that want to automate one specific process without changing softwareOn quote, free auditParis
NeocellCustom agencyAgencies looking for a provider already focused on qualification and mandate trackingNot publishedParis 8th
Product'IACustom agencyAgencies in western France that want local support and training for their teamsOn quoteAngers (49)
Hektor (La Boîte Immo)Real estate softwareIndependent agencies already on Hektor or ready to switch softwareNot publishedHyères (83)
ApimoReal estate softwareAgencies that want a real estate CRM with AI features at a listed price€89 or €139 per monthCannes (06)
HOQISpecialised toolAgencies that list many empty or dated propertiesFrom €19.99 excl. VAT/monthParis 12th
LeedflowSpecialised toolAgents and negotiators who spend their days on the phoneFrom €89 excl. VAT/monthParis 1st
Joe AISpecialised toolProperty managers and developers that receive a high volume of inbound requestsNot publishedParis 4th
AirAgentSpecialised toolSmall agencies that miss calls during viewingsNot publishedParis 8th
Recorded on 14 September 2026. Prices as shown by the providers.

In detail

The providers, one by one

Custom automation agencies

They build agents and automations around your processes and connect them to your tools. Pricing is set on quote.

Lumyniq

Agencies and networks that want to automate one specific process without changing software

Lumyniq guide "L'IA dans l'immobilier" (AI in real estate): automation, pricing and client experience

AI agents and automations built for sales agencies, property managers and developers: qualifying leads from property portals, follow-ups after viewings, mandate tracking, sorting tenant requests. The workflows plug into the software the agency already uses, with European hosting possible for the components that handle personal data.

Head office

Paris

Price

On quote, after a free audit of the process to automate.

Neocell

Agencies looking for a provider already focused on qualification and mandate tracking

Neocell page "Agents IA pour l'Immobilier" (AI agents for real estate), with buttons to book an audit and calculate ROI

Three AI agents presented for real estate: lead qualification, mandate tracking with alerts, and matching buyers with properties. The page puts forward an entry audit called Blueprint Accelerator.

Head office

Paris 8th

Company

ARKANE AGENCY SAS, founded in January 2025

Price

Not published on the site.

Published references

Published case studies: a joinery business and accounting projects. No real estate agency.

To check

The figures shown (100% of leads contacted in under 5 minutes, +40% mandates, -60% admin time) are unsourced. The SIRET given in its terms of use does not appear in the Sirene register; the company is registered under SIREN 939 814 638.

Product'IA

Agencies in western France that want local support and training for their teams

Product'IA page "L'IA pour transformer votre agence immobilière" (AI to transform your real estate agency), with the free audit button

A prospecting chatbot available 24/7, listing copy generation, file tracking and AI training, for agencies, developers and property managers.

Head office

Angers (49)

Company

PRODUCT' IA SAS, founded in November 2024

Price

On quote, after an audit.

Published references

No named real estate client; the logos shown belong to business support networks.

To check

Around twenty city pages with almost identical content. The advertised figures (+35% qualified leads, -60% time spent on listings) are unsourced.

Real estate software with built-in AI

Publishers of transaction software add AI features to their product. The features work out of the box, but only for their own users.

Hektor (La Boîte Immo)

Independent agencies already on Hektor or ready to switch software

La Boîte Immo Hektor software page, "Logiciel immobilier N°1 des agences indépendantes" (the number one real estate software for independent agencies)

Transaction software with built-in AI features: Hektor Voice, a voice assistant that creates properties, listings and contacts; 300-word listing copy in French and English; photo enhancement; automatic matching. The publisher bought HOQI in late 2025 for virtual staging.

Head office

Hyères (83)

Company

LA BOITE IMMO SAS, founded in 2008

Price

Not published.

Public reviews

Trustpilot: 4.3/5 from 323 reviews as of 14 September 2026.

Published references

The publisher claims more than 8,500 agencies and 45,000 professionals.

To check

The AI features described by the publisher are used inside Hektor.

Apimo

Agencies that want a real estate CRM with AI features at a listed price

Apimo home page, "Un logiciel complet & innovant" (complete and innovative software)

Real estate software that writes and translates property descriptions, matches buyers with properties and, in the most complete plan, offers AI virtual staging and photo editing. It integrates with Leedflow for call transcription.

Head office

Cannes (06)

Company

APIWORK SAS, founded in 2006

Price

CRM AI: €89 per month. CRM AI+: €139 per month. The page does not say whether the price is per user or whether it excludes VAT.

Published references

Video testimonials from named agencies, including Riviera Keys and Greenpartners.

Specialised AI tools

Products that do one job: virtual staging, a call assistant, phone reception. They are sold as monthly subscriptions.

HOQI

Agencies that list many empty or dated properties

HOQI home page, "Le studio IA des pros de l'immobilier" (the AI studio for real estate professionals), with an edited photo

Virtual staging: editing, furnishing and redecorating property photos, and turning images into video.

Head office

Paris 12th

Company

INTELLA SAS, founded in 2023, bought by La Boîte Immo in December 2025

Price

Free plan limited to 5 photos. Access: €19.99 excl. VAT per month. Premium: €24.99 excl. VAT per month. No commitment.

Public reviews

A 4.9/5 rating shown on the site, with no review count.

Published references

Network logos: Century 21, Ikami, BSK, Noovimo, Efficity.

To check

A property photo edited by AI must be presented as such to the buyer or tenant.

Leedflow

Agents and negotiators who spend their days on the phone

Leedflow home page, "Ne perdez plus aucune vente à cause d'un oubli" (never lose a sale to a missed follow-up again)

A call assistant for agents: it records calls, texts and voice notes, summarises them, fills in the CRM and prepares callbacks.

Head office

Paris 1st

Company

LEEDPULSE SAS, founded in 2024

Price

From €89 excl. VAT per month (Essentiel, Pro and Sérénité plans).

Published references

Testimonials from agents in networks (IAD, ERA, Capifrance, Laforêt). Raised €1.5M in May 2026 according to MySweetImmo.

To check

Recording calls means informing the other party and setting a retention period.

Joe AI

Property managers and developers that receive a high volume of inbound requests

Joe AI home page, "Agent conversationnel IA au service de l'immobilier" (AI conversational agent for real estate)

A conversational agent available 24/7 by phone, text, WhatsApp and email: it qualifies leads and creates tickets for building management, rental management and sales.

Head office

Paris 4th

Company

JOE-AI SAS, founded in 2024

Price

Not published.

Published references

Logos shown: Laforêt, Orpi, Bouygues Immobilier, Altarea Cogedim, Emerige, ERA, Nestenn; a named testimonial from a manager at Emerige Résidentiel.

To check

The ISO 27001 certification and the +32% qualified leads figure are claimed with no public evidence.

AirAgent

Small agencies that miss calls during viewings

AirAgent page "Agent vocal IA pour agence immobilière" (AI voice agent for real estate agencies): turn your inbound calls into opportunities

A voice agent that answers calls, qualifies the project (location, budget, property type), books viewings and transfers calls.

Head office

Paris 8th

Company

AIRAGENT SAS, founded in March 2025

Price

Not published.

Published references

No named real estate client.

To check

The same offer is repeated across more than ten sectors: test their knowledge of the trade in the demo.

Transparency

Youfeel, Keyzia, Digital Unicorn: why they are not on the list

These three names often come up in searches for "agence IA immobilier" (AI agency real estate). None of them sells an AI automation service built for real estate agencies.

  • youfeel.fr is a directory and comparison site for AI agencies, paid through affiliate deals according to its own pages. As of 14 September 2026, its legal notice gives neither a company name nor a SIREN. Its price ranges and its case study are unsourced.
  • Keyzia is real estate data software published by the company NEXT P: mapping, scoring and alerts by address. It is sold on subscription like other software, and the publisher also publishes rankings of tools in its own category.
  • Digital Unicorn is a generalist development agency. Its site has no offer dedicated to real estate; the page that shows up in these searches is a blog post.

Decision

Agency, software or tool: which to choose

Your situationThe right choice
You want furnished or edited photos for your listingsSpecialised tool (HOQI)
Your negotiators forget to log their calls in the CRMSpecialised tool (Leedflow)
You miss calls during viewingsVoice agent (Joe AI, AirAgent) or custom agency
You are changing software anywaySoftware with built-in AI (Hektor, Apimo)
You are keeping your software and want to automate a whole processCustom automation agency
Rental management with applicant filesA provider that documents GDPR processing before delivery
Lumyniq decision grid.

Do you need to change software? No. The AI features in Hektor and Apimo only work if you use that software. A custom agency connects its agents to your existing tool, through its API when there is one, or through import and export otherwise. If you are considering an open CRM that you can adapt to your properties and mandates, see Twenty CRM.

What AI does not do. Acting as an intermediary in property transactions is reserved for holders of the professional card required by the loi Hoguet of 2 January 1970. An AI agent qualifies, follows up and prepares; the mandate and the commitments remain the professional's.

Budget

Published prices, and what they leave out

SolutionListed priceWhat it covers
HOQI Access€19.99 excl. VAT/monthUnlimited photos (+€10 excl. VAT per extra user)
HOQI Premium€24.99 excl. VAT/monthAdds video from images (+€15 excl. VAT per extra user)
LeedflowFrom €89 excl. VAT/monthCall recording, call summaries and CRM updates
Apimo CRM AI€89/monthCRM with copywriting, translation and matching
Apimo CRM AI+€139/monthAdds virtual staging and photo editing
Custom agency (benchmark)€4,000 to €15,000 excl. VAT, then €300 to €900/monthPrices published by the Genee agency (Lyon) for its n8n projects
Prices recorded on the publishers' websites on 14 September 2026. Hektor, Neocell, Product'IA, Joe AI and AirAgent do not publish prices.

A custom quote should separate four items: setup, the monthly subscription, AI model usage, and maintenance when a portal or software changes its format. The third item varies with your volume of requests, so ask for an estimate based on your real numbers. Our guide to Claude API pricing gives worked examples.

GDPR

Tenant files: what an AI is allowed to process

Décret n° 2015-1437 of 5 November 2015 sets the closed list of documents a landlord or agency may ask an applicant for:

  • an identity document
  • proof of address
  • one or more proofs of employment
  • one or more proofs of income

Any document outside this list is prohibited, such as a bank statement, a Carte Vitale health card or a criminal record extract. Article 22-2 of the law of 6 July 1989 provides for a fine of up to €3,000 for an individual and €15,000 for a company. The CNIL specifies that before a viewing, only identity, contact details and search criteria may be collected.

Its reference framework on rental management (2021) sets the retention periods: proof of income from an unsuccessful applicant stays only 3 months in the active database, and any extra documents sent must be deleted or returned. In May 2019, the CNIL fined the property manager SERGIC €400,000: applicants' documents could be accessed by changing a web address, and rejected files were kept too long.

For an AI that sorts applications: ignore and delete any document outside the list, purge files when the retention period ends, and keep a human in any rejection decision to avoid a decision based solely on automated processing (GDPR, Article 22). Our guide to AI agent security covers the technical safeguards.

Regulation

What the AI Act changes for a real estate agency

  • Since 2 August 2026, a chatbot, WhatsApp agent or voice agent must state that it is an AI, at the latest at the first exchange (Article 50). See the transparency obligation for AI agents.
  • Generated images: tool providers must mark AI-generated content; systems already on the market have until 2 December 2026. For the agency, presenting a virtually furnished photo as such remains the safe rule.
  • Scoring rental applicants: Annex III covers assessing the creditworthiness of natural persons. Whether a rental solvency score falls into this category is still open. If it does, the high-risk obligations will apply from 2 December 2027.

The full timeline is in our AI Act guide for businesses.

Before you sign

Warning signs, and the questions to ask

Found on the websites reviewed for this comparison:

  • a SIREN or SIRET in the legal notice that does not match the register
  • dozens of city pages with identical text
  • quantified gains (+40% mandates) with no source or named client
  • network logos with no matching case study
  • a certification claimed with no certifying body or number
  • "case studies" from sectors other than real estate

And six questions to get answered in writing:

  1. Where will the automations run, and who owns the account?
  2. Can you show a workflow delivered to a real estate agency, with a contact?
  3. What data leaves the European Union, and to which provider?
  4. How does the price break down: setup, subscription, AI usage, maintenance?
  5. Who fixes it, and how quickly, when a portal or the software changes its format?
  6. How do we get our workflows and data back if we stop?

To compare with generalist automation agencies, see the best AI automation agencies in France.

FAQ

Frequently asked questions about AI in real estate agencies

The right provider depends on what you are buying. A whole process to automate without changing software calls for an automation agency (Lumyniq, Neocell, Product'IA). Ready-to-use AI features come with the Hektor and Apimo software. A single need is covered by a tool: HOQI, Leedflow, Joe AI or AirAgent. Then check the company in the Sirene register, its published references and its prices.

Related guides

Read next

Sources

Links verified at publication. Regulatory texts change — always defer to the official source.

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