AI agent · Real estate
It answers enquiries from portals and your website, qualifies buyers, books viewings into the negotiators' calendars and follows up at the right time, straight into your CRM.
Enquiries arrive in the evening, at weekends and during viewings. The agent answers at once, asks the useful questions and offers a slot. The negotiator picks up a file that is already qualified.
Every exchange is written to the contact record: budget, financing, property, viewing booked. The agent works inside your tools and leaves a readable trace of everything it did.
The agent answers enquiries on every listing, checks the negotiators' calendars and offers slots, day and night. With Apimo, whose OpenAPI documentation (October 2026) exposes no webhook and no availability endpoint, the agent keeps its own copy of the calendar.
Budget, financing, area, timing: the agent asks the right questions and fills in the CRM record before the negotiator calls back.
The agent gives a first range from comparable sales in the area, then offers an appointment for an on-site valuation.
The agent spots buyers and sellers who have not heard back, drafts a personal message and sends it on the right channel.
The agent reads the technical visit report or the specification, applies the agency's price grid and drafts a costed quote. A person reviews and approves it before it goes to the owner.
SeLoger and Leboncoin
Reads every enquiry email and finds the listing it refers to.
Answers buyers inside the 24-hour window Meta allows.
Gmail
Sends confirmations, reminders and follow-ups from the agency's inbox.
Apimo and Hektor
Creates the contact, links the enquiry to the property and logs the viewing.
HubSpot
Updates the record and the buyer pipeline.
Google Calendar
Reads the negotiators' availability and books the viewing.
In France an agency only negotiates for a property under a written mandate. The agent checks the mandate before offering a viewing, and negotiation stays with a licensed person.
What the loi Hoguet allows an AI agent to doFirst message through an approved template, free replies inside the 24-hour window, a way out to a human at all times: Meta's rules apply to every conversation.
WhatsApp Business rules and pricesSince 2 August 2026, Article 50 of the AI Act requires telling people they are talking to an AI from the start of the conversation.
The AI agent transparency obligationThe full guide: AI in estate agencies
AI agency for real estate
Lumyniq is a French artificial intelligence agency. We build and maintain AI agents for estate agencies, connected to the software they already use. This guide shows where the agent reads and writes, what it costs and what France's Hoguet law keeps for the licensed person.
Section 01
A project starts with one agent, on one task, connected to the agency's software. The demos at the top of the page show most of these agents at work. Each card below adds what the demo does not show, and links to the guide that covers the case in detail.
The portals have no public lead API (our check of 3 November 2026). The agent reads the inbox their emails land in, the website form and WhatsApp. It also needs access to the negotiators’ calendars.
5 AI automations that work in estate agenciesThe agent scores each contact on criteria written with you during the audit, follows up silent prospects by email or text and sends the negotiator a summary of the file. It needs API access to the CRM: HubSpot, Twenty, or Apimo through its partner account.
Which estate agency CRM to connect to an AI agentFor a works business, a developer or a property dealer. The agent reads the specification, computes quantities with your price schedules and prices each work package. The project manager reviews and approves.
Document automation software in 2026Rent receipt by email if the tenant has agreed, friendly arrears reminder with no fee charged, document check on applicant files against the list in decree no. 2015-1437.
Automating property managementThe form gives a range drawn from DVF sales in the area and collects the callback consent required since 11 August 2026. The negotiator calls back and argues the price after the viewing.
Online valuation and AI agentsSection 02
A viewing request passes through five tools: the inbox or WhatsApp, the agency's transaction software, the negotiator's calendar, a reminder channel and a signature tool for the viewing slip. The agent connects them and keeps the history. The negotiator conducts the viewing.
Use the diagram as a specification. For each step, ask the supplier where the agent reads, where it writes, and what happens when the tool does not respond.
An email from a portal, a website form or a WhatsApp message. The agent reads the sender, the listing reference, the message and the time received.
The reference or address is matched to the property record. The agent checks the mandate in the register and the status: available, under offer, sold.
Three or four questions: budget, financing, timing, a property to sell first. Answers are recorded as given, with no judgment of creditworthiness.
Search for an existing contact, create one otherwise, then a request linked to the property. On Apimo there is no server-side deduplication, so the agent does the check.
The negotiator’s free time, travel time between two viewings, and the slot held while the person replies.
Immediate confirmation by email or SMS, reminder the day before. On WhatsApp, outside the 24-hour window, an approved utility template.
Pre-filled with the property, the date and the declared identity, sent for e-signature or signed on site in the software’s app.
The negotiator meets the visitor, checks their identity, shows the property and answers questions on price and terms.
Same evening, three lines from the negotiator filed on the viewing. Next day, a message to the visitor. With no reply after three days, one follow-up, then the request is marked “no further action”.
The portals notify the agency by email, with the listing reference and the prospect's message. On 3 November 2026, we found no publicly documented lead API from SeLoger, Leboncoin, Bien'ici or Logic-Immo. The agent reads the inbox, the website form and WhatsApp.
Each portal has its own notification template and changes it without notice. Plan one test per portal, and an alert when an email arrives with no recognised reference.
Article 72 of French decree no. 72-678 bars the agency from negotiating without a prior written mandate. The agent offers a viewing only for a property whose mandate is in the register, and it reads the status (available, under offer, sold) before looking for a slot. Our guide to the Hoguet law and AI agents quotes the article and what it means for booking viewings.
It writes the contact to the CRM before sending the confirmation. The reminder the day before then finds the right person, even if they have switched channel in between.
On WhatsApp, the reminder for a viewing booked three days earlier falls outside the 24-hour window after the customer's last message (Meta's documentation). It goes out as an approved utility template, charged since 1 October 2026. The WhatsApp Business policy, updated on 23 September 2026, requires a clear and prompt path to a human. The rates are covered in our guide to an AI agent on WhatsApp Business.
On Apimo, Automator 2, presented by the publisher on 12 December 2024, already sends appointment reminders by email, SMS or mobile notification. The agent handles the conversation before the viewing and the follow-up after it.
The French bon de visite, or viewing slip, proves that the agency showed a given property to a named person on a given date. The fee rests on the mandate: in its ruling of 18 February 2015 (no. 14-12.351), the Court of Cassation held that only the sale mandate can lawfully justify the agent's fee.
The agent pre-fills the agency's viewing slip template from the CRM, without touching its clauses, and sends it for signature. The negotiator checks the visitor's identity on site.
After the viewing, the agent files the negotiator's report, asks the visitor for feedback and follows up once. As soon as price, an offer or a second viewing comes up, it hands over to the negotiator.
Offering other properties by email or SMS to a private individual requires their prior consent, according to the CNIL page of 10 June 2026: a viewing does not make a prospect a customer. The agent asks the question during qualification and records the dated answer in the CRM. The CNIL framework for commercial management then sets retention at three years from the prospect's last contact.
Section 03
On 3 November 2026, Apimo was the only French transaction software checked here whose documented API lets an agent write a contact, a request and a dated viewing. Hektor and Immofacile have a calendar but no public API. HubSpot exposes contacts, meetings and availability. None of them handles deduplication or change notifications on its own.
| Software | Contact and request | Viewing | Negotiator’s calendar | Notified of a change |
|---|---|---|---|---|
| Apimo | POST contacts (no deduplication), POST requests; POST leads keyed by a unique reference, outside the quota | Dated action with start and end times, linked to the contact and properties; visitor opinion per property | Read a user’s actions; no availability operation | No webhook: re-read with the timestamp parameter, 1,000 requests a day by default |
| Hektor (La Boîte Immo) | No publicly documented API | Built-in calendar: appointments, viewings, reminders | Synchronised calendar advertised, no technical detail | Nothing documented |
| Immofacile (Orisha Real Estate) | No publicly documented API | Online booking; viewing slips signed in the mobile app | Built-in calendar | Nothing documented |
| HubSpot | Contacts and CRM objects API | Meeting linked to the contact | Scheduler API: availability and booking of a meeting page | App webhooks |
| Google Calendar | Not applicable | Event in the calendar | freeBusy query: busy periods of one or more calendars | Push notifications on changes |
The public repository of Apiwork, Apimo's publisher, describes 51 operations at the commit of 30 October 2026: 29 reads, 12 creates, 7 updates, 3 deletes. A viewing is written as an "action": type, negotiator, date, start and end time, linked contact and properties. The visitor's opinion is filed on the action's property.
No webhook is documented: nothing tells the agent when a negotiator moves a viewing. No operation computes availability; the agent works it out from the actions already recorded. Creating a contact does not deduplicate, and the contact list takes no filter by email or phone number.
A viewing agent connected to Apimo keeps its own copy of contacts and calendars, updated with the timestamp parameter.
The default quota is 1,000 requests a day, according to Apimo's documentation. Our calculation: re-reading three lists (leads, contacts, actions) every five minutes costs 3 × 288 = 864 requests a day. That leaves 136 for everything else. Space out the reads, or ask the publisher for a higher quota.
Sending a lead is not counted, and a second send with the same reference updates the existing lead. Use the portal message ID as the reference: it limits duplicates.
API access is requested from Apimo through a partner account, which each agency activates. Lead time and price are not published.
The product pages of Hektor and Immofacile, read on 3 November 2026, describe a viewing calendar, and Immofacile advertises signing viewing slips in its mobile app. Neither publishes API documentation: access is requested in writing from the publisher.
Without that access, the agent writes into a Google or Microsoft calendar and sends the negotiator a summary to copy.
HubSpot's Scheduler API returns the availability of a meeting page and allows booking into it. Google Calendar's freeBusy query returns the busy periods of one or more calendars. An agency can keep its transaction software for properties and track requests in an open CRM. Our guide to estate agency CRMs and AI agents compares access, APIs and webhooks for each package.
Section 04
For a scoped use case, expect 2 to 4 weeks: one week of audit and design, two to three weeks of development and testing in pre-production, then go-live with monitoring. It is the method behind our custom AI agents, applied to an agency’s tools.
Week 1
Audit and design
We map where your enquiries come from, which software you use and who answers today. We pick the first use case, write the agent’s rules (what it may say, when it hands over) and check access to your software.
Weeks 2 to 4
Development and testing
We build the agent, connect it to your tools, set the guardrails and test it in pre-production on real agency enquiries. Nothing goes live before that.
Go-live
Monitored launch
The agent goes into production with monitoring and logs. Sensitive actions, such as sending a document to a client, wait for a person to approve them.
After that
Follow-up and maintenance
We review the answers, adjust the instructions and add sources. The maintenance plan covers this work.
We often build the agents on n8n and pick the model for each task, Claude included. An agency without a prospecting CRM can start on Twenty, free when self-hosted, and keep its agency software for listing syndication.
Section 05
A first bounded agent typically starts between €5,000 and €15,000 in setup, plus API costs and a maintenance plan. A multi-agent system connected to several tools is scoped after an audit. The table separates what Lumyniq bills from what the agency pays its other suppliers.
| Item | Amount | Paid to |
|---|---|---|
| First bounded agent (replies, qualification, follow-up, triage) | €5,000 to €15,000 setup | Lumyniq |
| Multi-agent system connected to several tools | Scoped after an audit | Lumyniq |
| Maintenance and follow-up | Plan, set in the proposal | Lumyniq |
| Model calls (Claude, GPT, Mistral) | Billed per use by the model provider | Model provider |
| Agency software | Apimo CRM AI €89 a month, Hektor from €79 a month excl. VAT (published prices, 29 October 2026) | Your vendor |
| WhatsApp Business | 1,000 free service messages a month per number, then €0.0248 per reply to a French number (Meta rates since 1 October 2026) | Meta |
Software prices come from our guide to estate agency CRMs and AI agents, WhatsApp rates from AI on WhatsApp Business.
The timeline depends mostly on access to your software. As of 29 October 2026, Apimo opens its API through a partner account. La Boîte Immo (Hektor), Orisha Real Estate (Immofacile) and Septeo (Modelo Office) publish no API documentation: we request access from the vendor in writing during the audit week.
Section 06
Four sets of rules govern an AI agent in a French estate agency: the Hoguet law, article 50 of the AI Act, the ban on calling a private individual without consent, and the GDPR rules on tenant files. During the audit we turn each one into the agent's written instructions, for example: no viewing without a mandate in the register.
Article 4 reserves to an authorised person the right to negotiate or commit on behalf of the licence holder. The agent answers, qualifies, books and prepares the documents. Negotiation, signing the mandate and the price opinion stay with the licensed person.
What an AI agent may do, article by articleSince 2 August 2026, a person interacting with an AI system must be told so at the first interaction. Our agents state it in their first message. On our reading, a realistic photo furnished by AI must also carry a visible label.
The AI Act for estate agenciesSince 11 August 2026, calling a private individual requires their prior consent (article L. 223-1 of the French Consumer Code). The consent form follows decree no. 2026-662, and the proof is kept for three years. The agent records it in the CRM, on the contact record.
France’s cold-calling ban: finding sellersThe documents in a tenant file form a closed list (decree no. 2015-1437). The proofs of rejected applicants are purged after 3 months (CNIL, deliberation no. 2021-057). A refusal cannot rest on an algorithm’s decision alone (article 22 of the GDPR).
Property management and AI within the rulesFor data, we host the components that handle sensitive data in Europe, switch off model training on your data, log the agent’s actions and sign a data processing agreement (DPA).
Section 07
Describe your need in the form below, or book a slot directly. We talk for 45 minutes, free of charge, about where your enquiries come from, your software and the task that takes the most time. You then receive a written proposal: scope of the first agent, setup price, maintenance plan and schedule.
Free audit
45 minutes with Zakaria El Asri to choose the first AI agent to build, check access to your software and leave with a budget range.
Section 08
Each guide answers one question an agency asks before handing a task to an AI agent, worked from the legal texts and the vendors' own documentation. Start with the Hoguet law if you are unsure what the agent may say on its own, and with the CRM guide if you do not know what your software lets it write.
What an AI agent may do on its own and what needs a licensed person, article by article.
APIs, webhooks and access for Apimo, Hektor, Immofacile, Modelo, SweepBright, Twenty and HubSpot, checked on 29 October 2026.
Our measurement on 1,537 DVF sales from 2025, and what an agent can tell a seller without promising a price.
Website AI assistants, AI home staging, listings and price estimates: what to display since 2 August 2026.
What Meta allows and the monthly cost of 500 to 10,000 conversations at the 1 October 2026 rates.
The decree, the consent form that stays legal and the channels that replace cold calls.
What leboncoin immo opened inside ChatGPT on 10 February 2026, and what the agency controls.
Lead replies, scoring, multichannel listings, viewing bookings and files.
Rent receipts, arrears, bank reconciliation and tenant files, with the legal limits that apply.
The providers in the sector, their published prices and the questions to ask before signing.
Section 09
An online valuation gives an order of magnitude. Meilleurs Agents reported a median error of 6% at the end of 2021, and SeLoger 8.4% for Paris flats in June 2025, two vendor figures reported by MySweetImmo. A median error of 6% means that half of the estimates miss the sale price by more than 6%.
We measured 1,537 DVF sales from 2025 in Annecy, Nantes and Limoges. Among comparable three-room flats, the 90th percentile price per m² is 1.95 to 2.5 times the 10th. The agent gives a range, with the number of sales and the period.
Decree no. 2015-1090 (annex, article 6, 4°) requires the agent to state that a price opinion is not a formal valuation. The argued price comes from the negotiator, after the viewing.
DVF data
An online valuation in 4 steps
Input
DVF sales in the area
Public open-licence data, used in aggregated form.
Filter
Comparable properties
Same property type, similar floor area, same town, recent period.
Output
A sourced range
Low and high price per m², with the number of sales and the period used.
Handover
The negotiator
Callback consent collected, then an argued price opinion after the viewing.
The method and the figures for each town are in our guide to online property valuation and AI agents.
Section 10
The French government confirmed on 14 July 2026 that virtual home staging, showing a property as it would look if furnished, is acceptable. On our reading of article 50 of the AI Act, a realistic photo of a real room furnished by AI must, since 2 August 2026, carry a label visible from the first view.
Erasing a defect remains prohibited, with or without a label. Write the label into the image itself, for example “Virtual staging, AI-generated image”: it stays in place when a portal strips the caption.
For listing text, the European Commission's guidelines of 20 July 2026 place product descriptions outside article 50(4). No AI label is required. The listing remains subject to French consumer law and the mandatory energy performance (DPE) details.
The use-by-use detail is in the AI Act and virtual home staging for estate agencies.
Section 11
Two property management messages can be automated under France's law of 6 July 1989. The rent receipt goes out by email if the tenant has expressly agreed (article 21). The friendly arrears reminder goes out once a rent payment is missing from the statement, with no reminder fee or penalty charged to the tenant (article 4, points i and p).
A rent receipt is due only after full payment; a partial payment gets a simple receipt. The formal demand for payment remains an act served by a commissaire de justice (bailiff).
For applicant files, the agent checks the documents against the list in decree no. 2015-1437, rejects prohibited documents and purges the proofs of rejected applicants after 3 months.
Bank reconciliation runs through statement imports or an aggregator licensed under PSD2.
Managing other people’s property requires a professional licence and a written mandate (law no. 70-9, articles 3 and 6), whatever the tool. Our guide to automating property management with AI covers each task with its legal basis.
Section 12
On our reading, an AI agent is one of the agency's tools: its messages commit the licence holder, who must carry professional liability insurance. Ask your insurer whether the policy covers messages sent by an automated tool. The table lists the four most exposed uses and what the texts provide for each.
| Use | Text | What it provides |
|---|---|---|
| Scoring a rental applicant’s ability to pay | AI Act, annex III, point 5 b; GDPR, article 22 | May fall under the high-risk rules from 2 December 2027. Today already, a refusal based solely on an algorithm’s decision is banned without safeguards |
| Breaching the transparency duty | AI Act, article 99 | Fines of up to €15 million or 3% of worldwide turnover; the lower amount applies to SMEs |
| Calling a private individual without consent | Fact sheet of the DGCCRF, France’s consumer protection authority, 27 July 2026 | Fine of up to €75,000 per call for an individual, €375,000 for a company. A mandate signed after unlawful canvassing is void |
| Publishing a misleading photo | French Consumer Code, recalled by the ministerial answer of 14 July 2026 | Up to two years in prison and a €300,000 fine |
Our agents log every action. Decisions that commit the agency go through a person.
FAQ
Another question about your agency? Write to us through the audit form, and Zakaria El Asri will answer.
Links verified at publication. Regulatory texts change — always defer to the official source.